HP Sustainability. “Parallel Lives”.

When fish meets plastic. A short story following the journey of a plastic bag and a fish (luckily with a happy ending). Highlighting that HP is using ocean bound plastics in the manufacture of over 50 of its products. Partly shot at Barcelona aquarium which due to lockdown was closed to the public giving us unprecedented access to the large viewing tank complete with massive eels and even bigger sharks. Directed by Megaforce for Iconoclast. Local production company 24/7 Spain. Agency: Wieden + Kennedy, USA. All post production by Kevin, Los Angeles.