Ford heralds the start of a new decade with a bold campaign signalling a shift to electric vehicles, smart connectivity and new experiences. Puma’s EcoBoost Hybrid technology incorporates a small electric motor with a 48 volt battery to help improve efficiency. Featuring the Megabox giving an additional 80L of space.
Filmed at the Amager Bakke building (or Copenhill) and Superkilen park in Copenhagen, Denmark.
Directed by Denmark’s very own Nicolai Fuglsig for MJZ. Agency:AMV BBDO. Post production:The Mill, London.