“Quite simply, the new Fiat 500L is the only car the next generation wants”. Leo Burnett, Italy’s new ad’ for the new Fiat 500L. Directed by Xavier Mairesse for Milan’s Mercurio Cinematografica. Shot just outside Milan in beautiful Crespi d’Adda, a 19th century “company town” one of UNESCO’s World Heritage Sites. All post production by MPC London.